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Multi Corporation drives performance through Chainels

Multi Corporation continues to ensure operational excellence by implementing cutting-edge technology



Cannes, France, 16 March 2022 – Multi Corporation, one of the leading commercial asset management companies in Europe, has launched the Multi Forum tenant experience app to further improve management of its assets. By opting for innovative technology, Multi has demonstrated its continued dedication to operational excellence through innovation and sustainability together with tenants, local communities, and strategic partners.

Multi Forum is tailored exclusively for assets under Multi’s management and has proven to be essential in its full spectrum of data-driven asset management and property management services. Powered by Chainels, the tenant experience app is a user-friendly portal available in website and app formats.

Solution for retail real estate portfolio management

With a portfolio of more than 80 retail assets across Europe representing a total of €8 billion of assets under management, Multi continues its commitment to generating long-time value through innovative technology. It aims to make a positive impact on the ​​communities in which it invests, while accelerating growth through an optimised operational business model.

Operational excellence through tenant engagement

Multi is implementing the Multi Forum app across its portfolio to strengthen tenant engagement and grow its portfolio’s companies. By working directly with operators in Europe, Multi helps make its companies stronger and more sustainable over the long-term. Multi Forum provides the tools to drive productivity for its clients and colleagues as an advanced software platform, enabling the leveraging of world-class data, and optimising investment returns.

Elmar Schoonbrood, Board Member, Multi Corporation said: “The digitalisation of operations through our new technology; Multi Forum enables on-site shopping centre management teams to maintain the highest level of efficiency in their daily performance. By utilising a tenant experience app in daily operations, we’ve ensured that larger group business objectives – both financial and operational – are met while contributing to our long-term ESG strategy. We’re pleased to partner with Chainels as they have proven to be a reliable, innovative, and future-proof company.

Tailored technology

Across its own and third-party assets, Multi Forum provides internal analytics whilst also digitalising existing processes, making them accessible through an all-in-one digital solution. Functionality includes communication channels between the centre and property management teams with their tenants and other stakeholders. In addition, the app digitises mall income management, technical procedures and documentation management and facilitates advanced footfall counting solutions. Via the app, tenant-to-tenant relations and project management applications are streamlined while customer loyalty programmes and facilities management providers can be fully integrated. Within a single platform, these features improve the quality of the shopping centre experience and create a sustainable relationship between all involved parties.

Powered by Chainels

Multi Forum is fully developed and supported by Chainels. Beginning in 2013 as a start-up, Chainels has since grown into a scale-up company offering an all-in-one solution to a diverse portfolio of national and international clients, supporting combined assets of 30M m2. Its namesake product, Chainels, engages landlords and tenants to turn any multi-occupier building or district into a thriving community. The real estate industry is continuously changing and that’s why Chainels’ Rotterdam-based team stays connected with its clients for feedback and input. Armed with this up-to-date knowledge, as well as experience and passion, the team continuously strengthens its tenant experience app to ensure it best serves the evolving needs of every client.

Sander Verseput – co-founder, COO & CFO at Chainels said: “Our team is extremely proud to be selected by Multi Corporation and their strategic partners as their preferred technology partner. We’re already working in close collaboration with Multi and we will continue to focus on their success by achieving operational excellence. Our priority is to ensure the strengthening of all relationships amongst tenants, occupiers and third-party owners at all Multi’s assets under management.


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About Multi Corporation

Multi Corporation is the leading pan-European platform for integrated real estate management services. Since its foundation in 1982, the company delivered over 200 mixed use projects with a total GLA of over 5 million sqm, with an asset value of almost 13 billion Euros and winning over 200 industry awards. Multi now manages over 80 properties across Europe and welcomes over 400 million customers annually, spending an estimated €4 billion across more than 6,000 stores, restaurants, and leisure facilities. Multi’s clients include both global real estate investors, such as Union Investment, Credit Suisse, Allianz, CBRE Global Investors, Corestate Capital Group and Commerz Real, as well as regional developers and owners. Multi offers a full spectrum of services, including active asset and property management, shopping centre operations, redevelopment and refurbishment, leasing, legal and compliance. Thanks to our in-depth knowledge of retailers, investors, visitors, and local markets, we protect and drive asset value at every phase. Multi’s broad financial, commercial, and technical expertise has enabled us to outperform the industry in terms of occupancy, net rental income and state-of-the-art marketing over the years. Multi actively manages assets in 12 countries: the Netherlands, where it is headquartered, Belgium, Germany, Hungary, Italy, Latvia, Poland, Portugal, Slovakia, Spain, Turkey and Ukraine. For further information, visit: www.multi.eu.

About Chainels

Chainels is the tenant experience app to engage landlords and tenants, turning multi-occupier buildings into thriving communities. An all-in-one digital solution, Chainels enables owners and operators to connect and create a transparent dialogue with occupiers, both informing and receiving feedback on diverse topics organised into workflows. From Europe to South America, international real estate players have chosen Chainels to transform their mixed-use destinations, shopping centres, and office and residential buildings into collaborative communities. Our Rotterdam-based team of in-house product developers, creative designers, business developers and customer success managers power Chainels. Together, we provide world-class service and are always willing to go the extra mile, constantly pushing the boundaries of our product to better serve the needs of our customers. For further information, visit: www.chainels.com.


For more information, please contact:

Melanie Waegeman
Head of Marketing
T: +31 (0) 15 3642667
E: melanie@chainels.com

Multi Corporation
Luis Pereira
Business Development
T: +31 (0) 20 25 88 100
E: lpereira@multi.eu

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